Project Summary
Equinoxys is a DC-based management consulting firm specializing in IT solutions for federal organizations. While stakeholders aimed to improve the company’s digital presence and accessibility, users struggled to understand service offerings and initiate contact for consultations.
Equinoxys is a DC-based management consulting firm specializing in IT solutions for federal organizations. While stakeholders aimed to improve the company’s digital presence and accessibility, users struggled to understand service offerings and initiate contact for consultations.
Problem
Problem
Problem
I redesigned the website to create a more cohesive experience centered on service discovery and contact flow. By restructuring the information architecture and refining user flows, the redesign improved navigation clarity, expanded service descriptions, and strengthened visual consistency. This made it easier for users to understand offerings and to reach out with confidence.
I redesigned the website to create a more cohesive experience centered on service discovery and contact flow. By restructuring the information architecture and refining user flows, the redesign improved navigation clarity, expanded service descriptions, and strengthened visual consistency. This made it easier for users to understand offerings and to reach out with confidence.
Solution
Solution
Solution
Lead UX Designer | September 2023 - April 2024
Equinoxys: Improving Service Discoverability and Client Acquisition
Equinoxys: Improving Service Discoverability and Client Acquisition
Equinoxys: Improving Service Discoverability and Client Acquisition
About
Projects
Resume